It forced Gatorade to go back to the drawing board and come up with a new idea.
Be like mike commercial pro#
Antelis believes this was the reason why Jordan never said that he wanted to go to Disney World after winning a championship like so many other pro athletes have done in the past (as if MJ would be so petty). However, as they tend to do, negotiations for rights to the song fell through.
Be like mike commercial movie#
Their original idea was to air Jordan footage set to the tune of " I Wanna Be Like You" from the Disney movie The Jungle Book. In February 1991, Bill Schmidt, director of sports marketing for Gatorade, and Michael Jordans agent, David Falk, met in Charlotte, North Carolina, the location of the NBA All-Star Game that year.
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This is the history of the famous Gatorade 'BE LIKE MIKE' campaign. The composer for the catchy tune used in the commercial, Ira Antelis-fun fact: He also came up with the "I'm Lovin' It" jingle for McDonald's-was on the Brown and Scoop show on the podcast network Friday to talk about how the original 1991 "Be Like Mike" commercial came together.Īccording to Antelis, it all started when Gatorade bought ad space without coming up with a definitive concept for a commercial first. Being 'LIKE MIKE' is the inspiration for LIKE MIKE CLOTHING. The commercial campaign surrounding the song was so good that Gatorade actually brought it back last year.
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The song helped turn the commercial, which was created for Gatorade, into one of the most iconic commercials of Michael Jordan's career.
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It features a song called "Be Like Mike" that is almost certain to be stuck in your head for the rest of the day once you hear it. We were thrilled with the end result.” Jill Abbott ( Head of Consumer and Athlete Engagement, Gatorade.In the clip above, you'll find a commercial that will likely make you feel nostalgic, old, or both, depending on what your age is. The Be Like Mike ad portrays Michael Jordan being an amazing athlete and person, while drinking Gatorade. With this in mind, Gatorade was able to create the Be Like Mike campaign. They wanted to show that Michael Jordan is that dream that every kid wants to be. It may also represent the most shameless, albeit effective use of the sporting celebrity and the sporting highlight in a commercial to date. Gatorade celebrates 50th anniversary with remastered Be Like Mike ad. That is what Gatorade wanted to convey in this ad. Gatorades 'Be Like Mike' Gatorade’s Be Like Mike commercial is potentially the most iconic sports commercial of all time. The activation itself was watching the game live, but then we went one step further and engaged with former players and sportscasters to create a conversation around Game 6 Live all aggregated under a custom hashtag with a Gatorade emoji. Watch: Gatorade remasters Be Like Mike commercial for All-Star Game. At the end of the ‘Last Dance’ documentary, we partnered with the NBA to re-air Game 6 of the 1998 NBA Finals live on Twitter and lean into one more bit of engaging content that our athletes and NBA fans could really get excited about. The sports community on Twitter specifically is incredibly important for Gatorade to connect with, because they are some of the most intense and rabid fans. That’s where partners like Twitter come in, to help us reach athletes in a compelling way so that we’re fueling their minds and their bodies. Simply put, our mission is to fuel athletic performance from training to practice to game day. “Gatorade exists to help athletes get better.
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It also helped people not just experience the glory years of the Chicago Bulls, but in many cases relive happy childhood memories during a time when everyone wanted to “Be Like Mike.” Overall, the campaign scored a 96% positive-to-neutral sentiment.īeyond the metrics, Gatorade’s #Game6Live brought much-needed excitement to a universe of fans hungry for live sports. The livestream also had 5x higher mention volume during the campaign compared to three days prior. In fact, #Game6Live outperformed similar livestreams, bringing it 3.2x more views on the Live Event Page. As Gatorade would find out, reliving the 1998 NBA Finals more than made up for the absence of live sports for sports fans.